SEO Strategy Review Notes 2021
- marketing and business goals
- grow sales
- brand awareness
- funnel traffic
SEO strategy and tactics to achive marketing goals
- SEO strategy
- low demand high conversion keywords (conversions)
- hight demand, low conversion (brand awareness)
- links and influencer engagment
first time someone hears about a brand unlikely to buy, seventh time more likely
SEO is long term strategy to increase authority of a website